Sales and Marketing Manager

Livestock Bank Ltd

Livestock Bank Ltd is an Agri-business company with state-of-the-art operations, including a modern hatchery, a high-efficiency poultry farm,a fully equipped chicken slaughterhouse, and a robust parent-stocksystem that ensures a steady supply of fertile eggs for our hatchery.Committed to excellence, we provide high-quality and affordable protein to the local market while meeting the growing demand for poultry products.Our operations follow the highest standards of food safety, sustainability, and animal welfare, ensuring that every step—from hatch to harvest—delivers fresh, nutritious poultry products to our community.

Sector: Agriculture

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https://panielgroup.com/

Position: Sales and Marketing Manager – Poultry

Company: Livestock Bank Ltd
Location: Rwanda
Reports to: Senior Management

Livestock Bank Ltd is a fast-growing agribusiness company operating mainly in the poultry value chain, with a strong focus on day-old chicks (broilers and layers) and chicken meat production and distribution. To support national market expansion, we are seeking a highly driven Sales and Marketing Manager to lead our commercial operations.

Key Responsibilities

Introduce, develop, and manage a national sellers’ network across different regions of the country.
Recruit, train, supervise, and motivate the sales team and regional sellers to achieve set targets.
Develop and plan, execute, and monitor marketing plans and sales strategies for:
- Day-old broiler chicks
- Day-old layer chicks
- Chicken meat
Expand market presence through distributors, agents, farmers, hotels, restaurants, supermarkets, and
institutional clients.
Coordinate demand planning with hatchery, production, and operations teams.
Conduct market research on poultry demand, pricing, and competitor activity.
Monitor sales performance, prepare forecasts, and submit regular reports to management.
Lead promotional activities, farm visits, exhibitions, and branding initiatives.

Qualifications & Experience

Bachelor’s degree in Marketing, Business Administration, Agribusiness, Animal Science, or a related field.
Minimum of 5 years’ experience in sales and marketing, preferably in the poultry or livestock sector.
Proven experience in building and managing sales networks or agent-based distribution models.
Strong understanding of broiler and layer production systems and poultry meat markets.
Excellent leadership, negotiation, and communication skills.
Proficiency in MS Office and CRM tools.
Fluency in English and Kinyarwanda is required; French is an added advantage.