Job Vacancy: Marketing & Customer Experience Lead

Location: Ishyo Foods Ltd Administration Offices.

Department: Sales & Marketing

Reports To: Sales & Marketing Manager

EmploymentType: Full-time

About Us

ISHYO FOODS Ltd is a Rwanda‑based food processing company specializing in premium jams and fruit‑flavored yogurts. We use fresh, locally sourced ingredients and support smallholder farmers across the country.

Role Purpose

The Marketing & Customer Experience Lead will drive marketing strategy, brand growth, customer engagement, and service excellence across all touchpoints.

Key Responsibilities

- Develop and implement integrated marketing strategies.

- Lead digital campaigns including social media, Meta Ads and Google Ads.

- Oversee branding, content creation, and visual visibility.

- Conduct market research and competitor analysis.

- Manage retailer, distributor, and customer relationships.

- Collect, analyze, and act on customer feedback.

- Execute sampling programs, in‑store promotions, and community activations.

- Track campaign performance and prepare reports.

- Support sales with promotional materials and product positioning.

- Lead and mentor marketing and CX team members.

Required Qualifications

- Bachelor’s degree in marketing, Mass Communication, Public Relations, Journalism, Business Administration, Economics, or related fields.

- 3–5 years’ experience in marketing, customer experience, or brand management.

- Experience with CRM systems (Odoo CRM, Zoho CRM, etc.).

Required Skills

- Ability to create and execute campaigns for FMCG products.

- Strong understanding of consumer behavior and branding.

- Digital marketing and social media skills.

- Excellent communication and conflict‑resolution abilities.

- Ability to analyze customer data, market trends, and sales reports.

- Strong relationship‑building skills with retailers and distributors.

How to Apply

Send your Motivation Letter, CV, and Academic Qualifications to:

Email: ishyofoods@gmail.com

CC: finance@ishyofoods.rw, sales@ishyofoods.rw

Deadline: 27/03/2026

Only shortlisted candidates will be contacted.