Sales Representative UGANDA
WHO ARE WE?
Tractafric Equipment has been an exclusive distributor of Caterpillar equipment for over 85 years, across 10 countries in Africa (Burundi, Cameroon, Congo, Equatorial Guinea, Gabon, Morocco, CAR, DRC, Rwanda, and Chad). As a leader in its market, Tractafric Equipment supplies job sites in various sectors with a wide range of new, used, and rental equipment: mining equipment, construction and public works (CPW), forestry equipment, spare parts, industrial and marine engines, power plants, generator sets, and handling forklifts.
YOUR MISSIONS
Based in Kampala, Uganda, and under the authority of the Sales Manager, the Uganda Sales Representative is responsible for prospecting and selling the equipment represented by Tractafric Equipment, as well as its accessories in their geographical area, in compliance with the margin, revenue, and quantity targets assigned to them.
MAIN ACTIVITIES OF THE ROLE/POSITION
1) Commercial prospecting:
- Establish and implement a prospecting plan in coordination with their manager: Build and manage a prospect file
- Respond to calls for tenders issued by prospects
- Organize market monitoring, research the necessary technical and commercial information (customer analysis, supplier analysis, etc.).
2)Sales negotiation:
- Present an offer: proposed technical solution, quote, or price framework
- Transmit the samples to the client along with the necessary documentation
- Establish and have the sales contracts signed
- Ensure the collection of receivables
3)Commercial information management:
- Transmit visit reports and sales contracts to his/her superiors
- Ensure the transmission of commercial information to the sales administration teams • Monitor commercial objectives (turnover, margins)
- Update commercial management dashboards
- Transmit strategic technical and commercial information from the field to the concerned departments (technical, marketing, etc.)
- Inform their supervisor about customer observations or complaints
- Prepare sales plans and monitor promotional plans with their supervisor
4) Customer relationship management and development:
- Manage and develop a client portfolio
- Analyse client needs and identify business opportunities
- Propose new solutions: product developments, presentation of a new product range, a comprehensive offer, etc.
- Ensure product quality upon client receipt
- Monitor compliance with contract clauses
- Provide maintenance advice
- Ensure client satisfaction
REQUIRED SKILLS
- Mastery of prospecting and negotiation
- Organization of a client tour
- Mastery of sales-related administration
- Knowledge of products, accessories, and options
- Performance orientation
- Stress resistance
- Analytical skills
- Adaptability
REQUIRED PROFILE
- BTS, DUT, or engineering school level is required
- Minimum of 02 years of professional experience as a salesperson or technical
Position based in Kampala, Uganda
Permanent contract
Deadline: 15th December, 2025
Send your resume and cover letter
to jobrwanda@tractafric.com