TERMS OF REFERENCE (ToR) for Recruitment of a Bancassurance Sales Officer

1. Background

Prime Life Insurance Ltd is a life insurance company licensed by the National Bank of Rwanda (BNR) in 2012 to provide life insurance services in Rwanda. The Company offers innovative and reliable life insurance solutions tailored to meet the needs of individuals, businesses, and financial institutions.

To support the continued growth of its bancassurance business, Prime Life Insurance Ltd seeks to recruit a qualified, self-motivated, and results-oriented professional for the position of Bancassurance Sales Officer.

2. Position Summary

Job Title: Bancassurance Sales Officer

The Bancassurance Sales Officer will be responsible for driving sales growth through banks, microfinance institutions (MFIs), SACCOs, and Non-Deposit Taking Financial Institutions (NDFIs) by developing and maintaining strong business relationships, providing training on bancassurance products and the Company's bancassurance system, delivering quality after-sales support, monitoring portfolio performance, supporting premium collection, and identifying new business opportunities.

3. Key Duties and Responsibilities

The successful candidate will be responsible for:

• Prepare and implement weekly sales and business development plans. 
• Conduct field visits to banks, microfinance institutions (MFIs), SACCOs, and Non-Deposit Taking Financial Institutions (NDFIs) to identify new business opportunities and strengthen existing partnerships. 
• Achieve assigned sales, premium, and revenue targets. 
• Train and coach partner staff on bancassurance products, underwriting procedures, and the use of the Company's bancassurance system. 
• Provide after-sales support by following up on policy issuance, premium payments, renewals, claims, and customer inquiries. 
• Receive, follow up, and facilitate the timely resolution of partner complaints in collaboration with relevant departments. 
• Monitor partner production and prepare periodic sales and performance reports. 
• Participate in the recovery of unpaid premiums and collaborate with the Premium Administration Unit in the premium allocation and reconciliation process. 
• Conduct market intelligence by monitoring customer needs, competitor activities, and market trends, and provide recommendations to the line manager. 
• Maintain strong relationships with business partners and promote high standards of customer service. 
• Ensure compliance with company policies, regulatory requirements, and internal procedures. 
• Maintain the confidentiality of customer and company information. 
• Perform any other duties assigned by Management in support of the Company's strategic objectives. 

4. Required Skills and Competencies

The successful candidate should possess:

• Strong sales, negotiation, and relationship management skills. 
• Excellent communication, presentation, and interpersonal skills. 
• Strong customer service and complaint-handling skills. 
• Excellent analytical and problem-solving skills. 
• Ability to prepare reports and deliver presentations. 
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint. 
• Ability to work independently and collaboratively in a team environment. 
• Ability to work under pressure and achieve challenging sales targets. 
• High level of integrity, professionalism, and customer focus. 
• Excellent written and spoken communication skills in English, French, and Kinyarwanda. 

5. Academic and Professional Qualifications

Applicants must meet the following requirements:

• Must be a Rwandan national. 
• Bachelor's degree from a recognized university. 
• At least three (3) years of proven experience in sales and/or marketing. 
• Experience in the financial services sector, including insurance, banks, MFIs and SACCOs, will be an added advantage. 
• Demonstrated experience in achieving sales targets in a performance-driven environment. 
• Valid Category B Driving License. 

6. Application Procedure

Interested and qualified candidates should submit the following documents:

• Application letter addressed to the CEO of Prime Life Insurance Ltd. 
• Detailed Curriculum Vitae (CV). 
• Certified copy of academic degree. 
• Copy of National Identification Card. 
• Copy of a valid Category B Driving License. 

Applications must be submitted no later than 24 August 2026 at 5:00 PM.

Applications should be addressed to the Chief Executive Officer of Prime Life Insurance Ltd on the following email: hr.sales@prime.rw 

Only shortlisted candidates will be contacted.

Done at Kigali, on 13 August 2026.

Signed by:

Innocent HABARUREMA

Chief Executive Officer

Prime Life Insurance Ltd.