SALES MANAGER JOB DESCRIPTION

Job Title: SALES MANAGER 

Reports To: Chief Executive Officer (CEO)

Location: Kigali, Rwanda

Company: Builder’s Industries Ltd

1. Company Overview

Builder’s Industries Ltd is a diversified enterprise engaged in non-specialized wholesale trade, particularly the wholesale of construction materials, hardware, plumbing and heating equipment and supplies, as well as the manufacture of structural metal products. The company plays a vital role in Rwanda’s construction and industrial supply chain, providing high-quality materials and innovative solutions to contractors, hardware retailers, and industrial clients.

 2. Job Purpose

The Sales Manager is responsible for leading and executing the company’s sales strategy to achieve revenue growth, market expansion, and profitability targets. The role oversees the sales team, ensures high performance through clear targets and KPIs builds and maintains strategic customer relationships, and provides data-driven insights to support management decisions. The Sales Manager also ensures compliance with company policies while identifying new business opportunities to strengthen the company’s competitive position in the market.

3. Key Roles and Responsibilities

• Develop and implement effective sales strategies to achieve company revenue and growth targets.

• Lead, coach, and motivate the sales team to maximize performance and productivity.

• Set clear sales targets and KPIs, and continuously monitor team performance against objectives.

• Build, maintain, and strengthen relationships with key clients and strategic partners.

• Identify new business opportunities to drive market expansion and revenue growth.

• Analyze sales data and prepare detailed reports to support management decision-making.

• Ensure compliance with company policies, procedures, and ethical sales standards.

• Monitor market trends and competitor activities to maintain competitive advantage.

6. Key Competencies

• Sales & Result Orientation

• Customer Management & Relationship Building

• Leadership & Team Management

• Planning & Organization

• Communication & Negotiation Skills

• Market & Business Awareness

• Reporting & Analytical Skills

• Execution & Accountability

• Accuracy & Attention to Detail

• Collaboration & Professional Conduct

• Problem Solving & Decision Making

7. Performance Indicators (KPIs)

• Achievement of Sales Targets / Revenue Growth

• New Customer Acquisition

• Customer Retention / Satisfaction

• Team Sales Performance / Contribution

• Sales Forecast Accuracy

• Profitability 

• Timely Submission of Reports

• Execution of Sales Plans / Activities

• Compliance with Processes & Policies

• Market & Competitor Insights Utilization

Requirements:

• Bachelor’s degree in Business Administration, Marketing, MBA, or a related field

• Minimum of 5 years’ experience in sales, including leadership responsibility

• Strong leadership and team management skills

• Excellent communication and negotiation abilities

• Results-driven with a strategic mindset

• High level of integrity and professionalism

In applying for this post, please attach:

• A cover letter summarizing relevant experience in the position;

• A comprehensive CV;

• Passport Photo

• Certified copies of Academic Certificates;

• Names, e-mail addresses and telephone details of three referees whom we have permission to contact;

All applications should be addressed to the General Manager and submitted
to info@bbuildersindustries.rw CC to hr.janet@buildersindustries.rw not later than 4th April , 2026.

No application will be considered after the closing date.

Only qualified candidates will be contacted