APPENDIX A

PALAST ROCK HOTEL (PRH) Ltd

Job Title: Marketing Officer

Department: Commercial

Reports To: Sales, Marketing & Reservations Manager

Job Description 

Palast Rock Hotel (PRH) is a dynamic hospitality establishment currently operating as a 3-Star hotel with a clear strategic ambition to elevate its standards toward 4-Star recognition while consistently delivering a 4 Plus-Star guest experience. The hotel is committed to providing professional, high-quality, and customer-centered services across accommodation, conferences, weddings and events, restaurants & bars, as well as wellness and recreational facilities including sauna, massage, swimming pool, gym, and sports amenities.

PRH is driven by a culture of operational excellence, continuous improvement, and exceptional guest satisfaction. Through strong teamwork, professionalism, and innovation, the hotel aims to position itself among the leading hospitality destinations, recognized for superior service delivery, strong brand reputation, and an unwavering commitment to exceeding guest expectations.

Position Summary:

The Marketing Officer is responsible for supporting the implementation of the hotel’s marketing and brand strategy through digital marketing, social media management, content creation, and promotional activities. The role ensures strong online visibility, consistent brand messaging, and effective communication of hotel products and services to attract guests, increase bookings, and support revenue growth.

The position works closely with the Sales, Marketing & Reservations Manager to execute marketing campaigns and strengthen the hotel’s market presence across digital and traditional platforms.

Key Responsibilities Include but not Limited to:

• Manage and update all hotel social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, and others).
• Create, schedule, and publish engaging content to promote hotel services and facilities.
• Respond to online inquiries, comments, and messages in a timely and professional manner.
• Monitor social media trends and recommend engagement strategies.
• Maintain a consistent brand voice and image across all digital platforms.
• Develop marketing content including photos, videos, captions, and promotional materials.
• Support design and distribution of promotional materials such as flyers, banners, and digital adverts.
• Coordinate photo shoots and video shoots for hotel facilities, events, and guest experiences.
• Ensure all marketing materials align with the hotel’s brand identity and standards.
• Assist in planning and execution of marketing campaigns and promotional offers.
• Promote hotel services including accommodation, conferences, weddings, events, restaurants, and recreational facilities.
• Support seasonal promotions, packages, and special events marketing.
• Track performance of marketing campaigns and report results to management.
• Conduct basic market research on competitors, trends, and customer preferences.
• Gather guest feedback and online reviews for marketing insights.
• Prepare regular reports on social media performance and marketing activities.
• Support data collection for occupancy and revenue-related marketing analysis.
• Work closely with the Reservations and Front Office teams to promote room sales and occupancy.
• Coordinate with external suppliers (photographers, designers, media partners) when required.
• Support the Sales, Marketing & Reservations Manager in implementing strategic marketing plans.
• Participate in hotel events, launches, and promotional activities.
• Perform any other duties assigned by the Management.

Key Performance Indicators (KPIs) 

Annual KPIs shall be established at the beginning of each year through consultation between the staff member, the immediate supervisor, and Management, and shall be approved by Management.

Qualifications & Experience

• Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or related field.
• 1–3 years of experience in digital marketing or social media management (hospitality experience is an advantage).
• Basic experience in content creation tools (Canva, Adobe Suite, or similar).
• Understanding of social media platforms and online marketing strategies.

Key Competencies

• Strong creativity and content development skills.
• Good communication and writing skills.
• Knowledge of social media management and digital marketing tools.
• Basic graphic design and visual content creation skills.
• Strong organizational and time management abilities.
• Ability to work under pressure and meet deadlines.
• Team spirit and willingness to learn.
• High level of professionalism and attention to brand detail.