RECRUITMENT OF MARKETING MANAGER AT SALVO GRIMA RWANDA
About Salvo Grima Group
Salvo Grima Group is a dynamic group of companies specializing in distribution, ship supply, retail and wholesale. Established in 1860 in Malta, Europe, and now employs over 250 in seven countries, is seeking a talented Marketing Manager to join our growing Rwandan Team.
About the Role
The candidate will be based in our offices in Kigali where one of our subsidiaries, Salvo Grima Rwanda (SGR), was established in 2020, and today employs over 100 team members. SGR is a distribution company and represents a growing number of world-leading manufacturers including Unilever, Danone, British American Tobacco, and Mars Wrigley.
Main Responsibilities within the Role:
- To propose and agree marketing strategies with senior management in Rwanda, leadership team at Malta head office and manufacturers’ brand management.
- To maintain “4P” based Marketing Intelligence database for our brands and main competition as a base for strategy formulation.
- Candidate will be responsible for the setting of the monthly and quarterly calendar plans and their communication and implementation.
- Candidate will assume responsibility for the trade marketing and merchandising team, and brand managers that may be appointed in the future.
- Responsible for the implementation of channel and category management.
- Responsible for the maintenance of shelf templates that will determine the retail positioning for our main product lines across different trade channels.
- Work with the commercial teams to co-ordinate our expected market position in alignment with sales operations and brand targets.
- To maintain the marketing calendar and update senior management on results obtained and learnings from ineffective initiatives.
- Particular attention to new product launches and other major projects to enter new segments or reposition major products within our portfolios. This is to facilitate investment with our multinational partners and their appointed marketing agencies.
Duties and responsibilities:
With his role the Employee will therefore carry out the following duties:
- Translates annual marketing plans into an actionable implementation calendar.
- Participating in the setting of the pricing & promotions strategy.
- Participation in the setting of the overall marketing plans.
- Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks.
- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing.
- Making use, oversee and improve data collection, data quality and its reporting.
- Participating in Sales & Operations Planning and product procurement process.
- Formulating and maintaining value chains for own and competition products.
- Formulating and overseeing marketing implementation reports.
- Overseeing competition analysis and market share and size data.
- Review & approve tasks undertaken by trade marketing and merchandising team.
- Participating in target setting and prioritising brand growth areas.
- Carry out any other task which may be reasonably required of him/her in this position.
Marketing Manager Essential Skills
- Intimate understanding of traditional and emerging marketing channels in Rwanda.
- Excellent verbal and written communication skills in English and Kinyarwanda.
- Ability to think creatively and innovatively.
- Budget-management skills and proficiency.
- Professional judgment and discretion.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends and technologies in graphic design, web design, production and related fields.
Desired qualifications:
- Bachelor’s degree in marketing, Business Administration, Management or related fields. Master’s degree is preferable.
- A minimum of 3-year experience in FMCG marketing in commercial private companies.
- Proven success in developing marketing plans and campaigns.
- Fluency in Kinyarwanda and English languages, knowledge of French is an added value.
- Strong project management, multitasking and decision-making skills.
- Strong knowledge of the Rwandan FMCG market.
- Proficiency with online marketing and social media strategy.
- A working knowledge of data management using various tools including the Microsoft Word and Excel (advanced) and be able to use other useful designing software.
- Ability to work under pressure and overtime.
Interested candidates should forward their application letter together with all relevant documents to the email address provided bellow no later than 29th November 2024 The required documents should be submitted in scanned soft copies in pdf format (in one document) named after your name and position, for example: Name, SGR, Marketing Manager on Email: careers@salvogrima.com.mt Successful candidate will begin as soon as possible.
Applications must include the following documents:
- Application cover letter addressed to General Manager of Salvo Grima Rwanda Ltd
- Curriculum vitae including your personal details, education level and any experience
- Name, address and telephone numbers of three (3) references
Please note that only candidates with the needed qualifications and relevant experience will be shortlisted, if you don't hear from us within two weeks after submission deadline, know that you have not been shortlisted.
Done in Kigali, on 15th November 2024
The Management of
SALVO GRIMA RWANDA Ltd