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Local Sales Coordinator

Souk Farms

SOUK Farms is one of the largest growers and exporters of fresh horticultural produce from Rwanda—the land of a thousand hills.

We export a variety of fruits and vegetables across Europe and the Middle East, while also serving consumers in our local market.

We work with over 500 farmers across Rwanda, with farming operations spanning 200 hectares of land. Of the total hectarage, we operate 130 hectares as our own farm. SOUK Farms one of the leading horticultural exporters in Rwanda.

Innovation and superior business operations are the cornerstones of our strategy. Despite the challenges brought about by climate change and disruptive rainfall patterns, we have invested in researching ways to strengthen the resilience of our farms and maintain consistent supplies to our customers. For example, we are incorporating drip irrigation across all our farms in order to increase efficiency of water use.

In this way, we strive to become the leading exporter of fresh horticultural produce in Rwanda

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SOUK  Farms Rwanda

Position Title: Local Sales Coordinator

Location: Kigali, Rwanda

Company: Souk Farms Rwanda

Company Overview:

Souk Farms Rwanda is a leading agricultural enterprise specializing in the cultivation, processing, and distribution of high-quality fruits and vegetables. Our commitment to sustainable farming practices and community engagement has positioned us as a key player in the Rwandan agricultural sector.

Position Summary:

The Local Sales Coordinator will be responsible for developing and executing sales strategies to drive the growth of Souk Farms' products in the local market. This role requires a dynamic and results-driven individual with a deep understanding of the agricultural sector and a passion for promoting locally grown produce.

Key Responsibilities:

1.Sales Strategy Development and Execution:

  • Develop and implement effective sales strategies to achieve the company's sales targets.
  • Identify new market opportunities and potential clients in the local market.
  • Conduct market research to stay updated on market trends, competitor activities, and customer preferences.

2.Client Relationship Management:

  • Build and maintain strong relationships with existing and potential clients, including retailers, wholesalers, and food service providers.
  • Provide exceptional customer service to ensure client satisfaction and loyalty.

3.Sales Operations:

  • Manage the entire sales process from lead generation to closing deals.
  • Prepare and present sales reports, forecasts, and performance metrics
  • Monitor and analyse sales performance, providing insights and recommendations for improvement.

4.Product Promotion and Marketing:

  • Collaborate with the marketing team to develop promotional materials and campaigns to increase product visibility and sales.
  • Participate in trade shows, exhibitions, and other promotional events to showcase Souk Farms' products.

5.Team Leadership and Development:

  • Lead, mentor, and motivate the local sales team to achieve individual and team sales targets.
  • Provide training and development opportunities to enhance the skills and knowledge of the sales team.

6.Financial Management:

  • Prepare and manage the sales budget, ensuring cost-effective use of resources.
  • Monitor and control expenses to ensure alignment with budgetary constraints.

7.Qualifications and Skills:

  • Bachelor's degree in Business Administration, Marketing, Agriculture, or a related field.
  • Minimum of 5 years of experience in sales, preferably in vegetables /Agriculture or FMCG sector.
  • Proven track record of achieving sales targets and driving business growth.
  • Strong understanding of the local market and agricultural industry in Rwanda.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to analyse market data and sales performance metrics.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Strong leadership and team management skills.
  • Ability to work independently and as part of a team.
  • Fluency in English and Kinyarwanda; French is an added advantage.

8.Working Conditions:

  • This position is based in Kigali, Rwanda, with frequent travel to various regions within the country.
  • The role requires flexibility in working hours to meet client needs and achieve sales targets.

NB: Applications will be reviewed on a rolling basis and only shortlisted candidates will be called for interviews.

Application link No later than 19th December 2024

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