Embassy of the Republic of

Rwanda – Republic of Korea

Terms of Reference (ToR) for the Rwanda Embassy Officer in Charge of

Trade, Investment, and Tourism Promotion in the Republic of Korea

Position Title: Embassy Officer in Charge of Trade, Investment, and Tourism Promotion

Duty Station: Rwanda Embassy, Seoul, Republic of Korea

Reporting to First Counselor or Commercial Attache: Embassy of the Republic of Rwanda to the

Republic of Korea.

Position Summary

The officer will serve as a strategic resource in promoting Rwanda as an attractive destination for investment, trade, and tourism in the Republic of Korea.

This role involves developing and implementing initiatives that foster economic partnerships,

facilitate market access for Rwandan products, and encourage investments in Rwanda’s key economic sectors.

Additionally, the officer will be responsible for following up on existing agreements and supporting the development of a formal Free Trade Agreement between Rwanda and Korea. 

The officer will also act as a liaison between Rwandan stakeholders and Korean business communities to enhance mutual understanding and collaboration.

Key Responsibilities

2.1 Trade Promotion

• Identify and foster opportunities for Rwanda’s export products in the Korean market.
• Support Rwandan exporters in navigating regulatory requirements, market standards, and distribution channels in Korea.
• Conduct market research and analyze trade trends to identify competitive products and services for export.
• Organize and participate in trade fairs, exhibitions, and seminars to promote Rwandan goods and services.
• Develop and distribute materials that showcase Rwandan products, including marketing brochures, videos, and digital campaigns.

2.2 Investment Promotion

• Position Rwanda as a strategic gateway for Korean businesses looking to expand in Africa.
• Identify and attract Korean investors to sectors in Rwanda, such as ICT, energy, mining, infrastructure, agriculture, tourism, and manufacturing.
• Engage with Korean business associations, investment agencies, and chambers of commerce to promote Rwanda’s investment potential and opportunities.
• Provide information and guidance to potential investors regarding Rwanda’s business climate, investment incentives, and regulatory frameworks.
• Organize investment forums, business-to-business meetings, and roundtable discussions with relevant stakeholders.

2.3 Tourism Promotion

• Position Rwanda as a leading African destination for nature, conservation, adventure, and cultural tourism.
• Develop partnerships with Korean tour operators, travel agencies, tourism associations and media outlets to increase awareness of Rwanda’s tourism offerings.
• Coordinate familiarization trips for Korean travel influencers, bloggers, and journalists to experience Rwanda.
• Represent Rwanda at tourism events, travel fairs, and expositions in Korea.
• Design and execute marketing campaigns to showcase Rwanda’s national parks, culture, and unique experiences.

2.4 Follow-Up on Existing Agreements

• Ensure the implementation and continuity of current trade, investment, and tourism related agreements between Rwanda and Korea.
• Maintain regular communication with relevant Korean and Rwandan stakeholders to monitor progress, address challenges, and document outcomes of existing agreements.
• Report periodically on the status of existing agreements and recommend adjustments as needed to maximize their effectiveness.

2.5 Free Trade Agreement Development

• Collaborate with Rwanda’s relevant ministries and the embassy team to support the development of a formal Free Trade Agreement between Rwanda and Korea.
• Research and analyze best practices in trade agreements to propose relevant terms and areas of cooperation beneficial to both Rwanda and Korea.
• Assist in the negotiation process by providing data, insights, and logistical support to advance discussions toward a mutually beneficial trade agreement.
• Engage with Korean counterparts to build consensus, understand priorities, and facilitate diplomatic channels for formalizing the agreement.

2.6 Strategic Partnerships and Capacity Building

• Build strategic alliances with Korean governmental bodies, NGOs, and educational institutions to support Rwanda’s development priorities.
• Collaborate with Korean stakeholders to enhance Rwanda’s skills development in key industries through scholarships, exchange programs, and technical support.
• Facilitate joint ventures and partnerships between Rwandan and Korean businesses.

Requirements

3.1 Education

• Bachelor’s degree in International Relations, Economics, Business Administration, Marketing, Tourism, or a related field; a Master’s degree will be an advantage.

3.2 Experience

• Minimum of three years of experience in trade, investment, tourism promotion, or international relations.

• Proven experience in working with diverse stakeholders in government, private sector, and NGOs.

• Previous experience in an embassy, trade office, or international organization is desirable.

3.3 Skills and Competencies

• Strong understanding of Rwanda’s trade, investment, and tourism landscape.

• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team in a cross-cultural environment.
• Proficiency in English is mandatory, with fluency in Korean considered an advantage.
• Strong project management and organizational skills.

4.Expected Outputs and Deliverables

• Quarterly and Annual Reports on activities, achievements, and future goals.
• Strategic Plans and Proposals for trade, investment, and tourism promotion activities in Korea.
• Partnership Agreements and MOUs with Korean entities to facilitate trade, investment, and tourism.
• Event Reports and analyses of the outcomes and opportunities from trade fairs, investment forums, and tourism expos.
• Agreement Progress Reports detailing the status of existing agreements, challenges, and successes.
• Trade Agreement Proposal Documents outlining potential frameworks, terms, and strategies for the development of a trade agreement between Rwanda and Korea.

5.Performance Evaluation

    The officer’s performance will be evaluated on:

• Success in attracting investments, increasing trade volumes, and enhancing tourism from Korea to Rwanda.
• Effectiveness in establishing and nurturing partnerships and networks.
• Timeliness and quality of follow-up on existing agreements and the progress toward a formal trade agreement.
• Quality and timeliness of reports, strategies, and event coordination.
• Measurable contributions to Rwanda’s economic diplomacy efforts in Korea.

6. Duration of Assignment

This position is offered on a renewable contract basis, contingent on performance and strategic needs of the embassy.

7. Process of Application:

If you meet the above criteria and are ready to join the team of the Embassy of Rwanda in Seoul,

please apply by following the instructions below:

Apply by sending both your cover letter and CV to the following email address:

info.rwandaseoul@gmail.com by the deadline of: 29 November 2024.

Enter the Job role and your Full name in the subject of your email

Two (2) References will be required for the pre-selected candidates.

Successful candidates will be contacted for an interview after two weeks of the application

closing date.

Please note that a background check will be carried out on the successful candidate.

Seoul, 08 November 2024