Director of Admissions and PR & Marketing

• Ntare Louisenlund School Careers
• Rwanda (full-time) 45 hours per week
• Manager Second Level
• Admissions and Public Relations & Marketing

Who We Are 

Ntare Louisenlund School (Rwanda) aspires to become the premier educational institution in Africa, dedicated to fostering excellence in secondary education. Through our unique Plus-STEM program, the school aims to attract the finest talents in mathematics, computer science, natural sciences, and technology in Rwanda and East Africa, serving as a catalyst for innovation, entrepreneurship, and future-shaping endeavors. Situated on a sprawling 60-hectare campus in Rwanda's Bugesera District, a brief forty-five-minute drive from Kigali, the school is designed to accommodate up to 1,000 boarding students.

Ntare Louisenlund School is committed to delivering an exceptional international education, empowering students to seek scholarships at the world's leading universities. The student body is comprised of two streams, with a portion selected through a rigorous assessment and funded by appropriate scholarships (IB Plus-STEM and STEM Excellence streams), and the remainder consisting of students from across Africa pursuing the IB Diploma with their families financing the education (IB Star Entrepreneurship Stream). Seeking candidacy as an IB World School, Ntare Louisenlund School offers the IB Middle Years Programme and plans to offer Diploma Programme from 2028 onward.

Operated and managed by Ntare Louisenlund CBC, in collaboration with Stiftung Louisenlund, a renowned institution with over 75 years of experience running a secondary boarding school in Germany, Ntare Louisenlund School strives for comparable excellence at both locations in Germany and Rwanda. A strategic partnership with the Rwandan government is envisioned to identify Plus-STEM students eligible for government scholarships.

Your Challenge & Responsibilities 

Ntare Louisenlund School is seeking a dynamic professional to take on the role of Director of Admissions and PR & Marketing, steering student recruitment for East Africa's premier secondary school with a focus on STEM. This multifaceted position involves providing strategic leadership for student recruitment, admissions, and marketing on both local and global fronts, aligning with the school's broader objectives. This position will report to the Head of Administration and Finance. 

Your main responsibilities include:

• Spearheading the recruitment and enrollment of students; overseeing admissions processes during the foundational period and beyond.
• Conducting interviews and coordinating campus visits with potential students and their families.
• Developing comprehensive admissions, public relations, and marketing strategies for Ntare Louisenlund School
• Planning and executing other day-to-day operations related to admissions, public relations, and marketing, in accordance with global standards and local legal requirements.
• Optimizing and updating enrollment procedures, including the design of educational contracts with students’ families, where needed
• Co-coordinating new student arrivals, matriculation, and orientation in conjunction with the Middle School Principal. 
• Collaborating with Louisenlund Education and the Times Educational Service to develop innovative solutions in admissions and marketing.
• Staying abreast of industry trends, best practices, and regulatory changes.
• Identifying and nurturing organizational capabilities to support the school's business strategy.
• Acting as an advisor on talent acquisition, talent development, marketing strategies, and public relations initiatives.
• Co-coordinating the IB+STEM scholar selection process with the +STEM Coordinator
• Tracking and reporting on key metrics such as enrollment, retention, and other relevant data.
• Providing guidance to staff and managing any admissions or PR-related issues.
• Ensuring a positive and inclusive organizational culture aligned with Ntare Louisenlund's values.

Your Profile

• MA, MSc, MBA, or JD (preferably in Marketing, Business, or Organizational Psychology); BA or BSc (minimum).
• Additional formal education or certification in admissions or marketing.
• 5 years of relevant experience in admissions, marketing, or a related field, with a proven track record in leadership.
• Excellent knowledge of local regulatory frameworks and practices related to admissions and public relations.
• Strong leadership and people development skills, with experience in high-growth environments.
• Proficiency in written and verbal English (essential); proficiency in Kinyarwanda (desirable).
• A willingness to travel frequently and extensively for marketing and recruiting purposes.
• Coaching certification (desirable).

Benefits & Compensation 

We offer a competitive compensation package, which will be determined based on the contract type and the selected candidate's qualifications and experience.

How to Apply 

Can you imagine working to help us design the school of the future? Then you should apply by September 17th 2025 to careers@ntare-louisenlund.org and share an updated CV, motivation letter and certified electronic copies of degrees and relevant certificates relate to the position. CVs will be reviewed on a rolling basis and only shortlisted applicants will be contacted. Please indicate in the subject line while applying as “Director of Admissions and PR & Marketing”.