Communication & Engagement Lead – AEDIB 2.0
Location: Kigali, Rwanda (regional scope with travel)
Contract: 12 months, renewable up to 48 months
Start date: Octobre 2025
About AEDIB 2.0
The Africa-Europe Digital Innovation Bridge (AEDIB 2.0) is the EU’s flagship programme to strengthen digital entrepreneurship and innovation in Africa. Covering 14 focus countries, AEDIB 2.0 brings together entrepreneurs, policymakers, and ecosystem leaders to drive digital transformation and green transition. The programme is implemented by a consortium of European development agencies, led by Expertise France.
This is an exciting opportunity to join the Project Management Unit in Kigali and shape the way AEDIB 2.0 communicates its story and engages audiences across Africa and Europe.
Your Role
We are looking for a creative and strategic communicator who can design and lead AEDIB 2.0’s communication and engagement activities. You will be responsible for building AEDIB’s brand, voice, and visibility across two continents – positioning the initiative as a key partner in Africa’s digital future. As the only staff member fully dedicated to communication within the Project Management Unit, you will act as a true “Swiss army knife” communicator: setting the strategy while also rolling up your sleeves to design content, manage social media, draft press releases, and coordinate visibility at events. The position requires a mix of big-picture thinking and hands-on delivery.
As Communication & Engagement Officer, you will report directly to the Team Leader and:
1. Strategy & Branding
- Develop and implement AEDIB 2.0’s communication and engagement strategy.
- Create a distinct visual identity and narrative for AEDIB 2.0 while ensuring alignment with EU and D4D Hub guidelines.
- Advise and support the implementing agencies with tailored communication approaches adapted to local and regional contexts
- Manage the communication plan and budget, ensuring measurable impact. ∙ Define and implement KPIs and M&E systems for communication activities.
- Monitor and report on performance (activity reports, web metrics, audience stats, press coverage)
- Digital & Media Presence
- Lead AEDIB’s online presence (website, social media, newsletters). ∙ Design digital campaigns and content strategies to grow visibility and engagement.
- Build and manage relationships with African and European media outlets.
- Storytelling & Content Creation
- Produce engaging communication materials: success stories, videos, presentations, factsheets, press releases.
- Highlight the voices of entrepreneurs, ecosystem leaders, and partners. ∙ Ensure consistent, high-quality messaging across platforms and events.
- Coordinate and produce concrete communication materials (brochures, banners, factsheets, etc.)
- Events & Partnerships
- Drive AEDIB’s visibility at major regional and international events.
- Coordinate with the EU Delegations, D4D Hub, Expertise France HQ, and partners. ∙ Manage external providers (graphic designers, agencies, event organizers).
What We’re Looking For
- Education: Bachelor’s or Master’s in Communications, Marketing, PR, Journalism, or related field.
- Experience: 5+ years in communication, PR, or digital marketing — experience in Africa or international environments is a plus.
Skills:
- Strong storytelling and content creation (text, visuals, digital).
- Solid knowledge of social media, digital campaigns, and media relations. o Strategic thinker with project management skills.
- Creative, adaptable, and comfortable working across cultures.
Languages: Fluency in English; French is a strong asset.
Other: Willingness to travel in Africa and internationally.
What We Offer
- A lead role in shaping the communications of a major EU-Africa initiative. ∙ The chance to build AEDIB’s identity from scratch and leave a mark on its legacy.
- A dynamic, international work environment at the intersection of tech, development, and policy.
- Exposure to ecosystem leaders, innovators, and policymakers across Africa and Europe.
- A renewable 12-month contract (up to 48 months) with travel opportunities in Sub Saharan Africa.
This position will be contracted through a local portage company in Rwanda. It is a local contract and does not include expatriate benefits. Please note that the project will not provide relocation support or assistance in obtaining a visa/work permit. Candidates must already have the legal right to live and work in Rwanda at the time of application.
How to Apply
Submit your CV, portfolio (or samples of communication work), and a cover letter through Expertise France’s online platform before 2025 October 12th : https://expertise-france.gestmax.fr/13884/1/communication-engagement-lead-aedib-2-0-h f/en_US
Applications will be reviewed on a rolling basis.