NYANDUNGU ECO PARK _VACANCY ANNOUNCEMENT

The Nyandungu ECO-PARK, managed by QA VENUE SOLUTIONS RWANDA, is the Rwanda's first restored urban wetland transformed into an eco-park, it thrives with a variety of flora and fauna. To reinforce the management and operations of the park, QA Venue Solutions Rwanda is seeking to recruit suitable Rwandan candidates to fill below positions for Nyandungu Eco Park. The candidates must be Rwandan, technically skilled and fulfilling the requirements of the following:

JOB TITLE:

Marketing Coordinator (1)

RERORTING TO: Tourism Manager

Scope of the Job

The marketing will be responsible for promoting Nyandungu Eco Park as a premier ecotourism destination. This includes developing and executing marketing strategies, and utilizing both digital and traditional marketing channels to attract visitors and increase revenue. The role also involves building and strengthening the Nyandungu Eco Park brand to elevate its market presence and positioning as a leading eco-tourism destination.

Key Responsibilities

Strategic Planning

• Develop and implement targeted marketing strategies to promote Nyandungu Eco Park as an ecotourism destination.
• Conduct market research to identify target audiences, tourism trends, and competitor activities.
• Set clear marketing goals, including visitor targets, revenue growth, and brand positioning.

Marketing Execution

• Plan and execute multi-channel marketing campaigns, utilizing social media, digital platforms, print media, and local advertising.
• Manage creative agencies and external partners to ensure the development of high-quality marketing materials that align with Nyandungu Eco Park's brand image.
• Oversee the production of marketing materials while ensuring consistency with the brand’s message and values, ensuring that Nyandungu Eco Park is consistently represented to the highest standards.
• Manage marketing budgets, ensuring optimal allocation of resources and tracking return on investment (ROI).

Brand Development

• Take a proactive role in building Nyandungu Eco Park's brand, enhancing its presence in the market beyond its current recognition.
• Identify opportunities for brand expansion and innovative ways to position Nyandungu Eco Park as a leading eco-tourism destination focusing on sustainable conservation, community outreach programs and visitor satisfaction.

Analytics and Reporting

Track, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

• Present marketing performance reports to senior management, stakeholders, and partners.

Third-Party Management

• Manage and contract third parties who wish to use Nyandungu Eco Park as a filming location.
• Ensure that third parties adhere to all Nyandungu Eco Park’s intellectual property (IP) usage rules, as well as strict guidelines related to preserving the park's biodiversity and environmental integrity.

Additional Responsibilities

• Keep up to date with industry trends, emerging technologies, and best practices in ecotourism and marketing.
• Represent Nyandungu Eco Park at industry events, conferences, and networking opportunities.
• Contribute to the broader strategic direction and growth of Nyandungu Eco Park.

Knowledge and Skills

Required Education and Qualifications:

• Bachelor’s degree in Marketing, Tourism Management, responsible tourism, Business Administration, or a related field.
• A minimum of 5 years of professional experience in marketing, with at least 3 years specifically in ecotourism.

Key Skills and Competencies

• Proven experience in marketing within the tourism industry, with a strong understanding of ecotourism principles.
• Exceptional communication, negotiation, and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Proficiency in using digital marketing tools and platforms, including social media management, SEO, Google Analytics, and email marketing software.
• Knowledge of the latest travel and tourism trends, as well as an understanding of the target market and their behaviors.
• Ability to work independently and manage a team effectively.
• Strong project management skills, with the ability to juggle multiple tasks and meet deadlines.

Applications must include the following documents:

• Application cover letter addressed to the Country Director- QA Venue Solutions-Rwanda
• Curriculum vitae including your personal details, education level and any experience
• Name, address and telephone numbers of three (3) references
• Deadline: 20th May 2025

Please note that only candidates with the needed qualifications and relevant experience will be shortlisted.

Done at Kigali, …………May, 2025